MMA EMEA
Director
MMA GLOBAL
CEO
ArabyAds
Chief Investment & Strategy Officer
Accenture
Senior Manager, Innovation Consulting
RAKBANK
Marketing Director
OSN
Senior Vice President, Strategy
Reckitt
Chief Insights & Analytics Officer
InMobi
Sales Director
TikTok
Head of B2B Marketing
TikTok
Platform Strategy Director
Bayer
UK & Ireland Cluster General Manager
MMA Global
VP of Research & Insights
AdColony
GM Brand ,EMEA , Chairman of MMA MENA Research Committee
LOréal
CMO, LOréal Egypt
Starcom
Strategy, Insights & Data Lead for P&G at Starcom MENA
Lumen Research
Managing Director
Sarah Utermark
Greg Stuart
Research findings on How CMOs view Consumer Data Readiness in Marketing
VASSILIS BAKOPOULOS
* Driving the big things within marketing.
* Deploying insights & data as the foundation for marketing.
* Using the concept of the Reckitt experience village to effectively build, and run teams, virtually for peak performance.
* How to drive marketing excellence from the centre in 2 ways: a.) Value creation around a few big business questions and b.) Community engagement.
Elaine Rodrigo
Rakbank`s perspective on Data and Brand Evolution
Banali Malhotra
From data privacy, addressing IDFA changes and how best to navigate those changes to maximimizing mobile engagement in a multiscreen world.
Jessica Moini
A dynamic conversation from TikTok leaders on the importance of relevance
Sami Moutran
Annie Arsane Mattar
Four steps to effectively respond to changing consumer trends. This session highlights ways that marketers can contimue to grow their business in a time of significant changes in consumer behaviour by:
* Deliver ever-evolving experiences.
* Personalise messages ay key trigger moments.
* Create data driven real time connections.
* Turn your purpose into action.
* Whilst Oya focuses on healthcare, these actions can apply across sectors and markets.
Oya Canbaş
Chris Babayode
Attention really is considered the holy grail of advertising, which is to measure what the viewer is actually tuning into. Just measuring whether an ad is served or viewed is already a huge challenge given the fragmentation in the space & the proliferation of viewing across screens, so to expand from that & get at this more holistic view is well intentioned. But a huge challenge!
Warrick Billingham
Shaimaa Ismail
Donnacha Kinsella
Mike Follett