Speakers

Sarah Utermark

MMA EMEA
Director

Greg Stuart

MMA GLOBAL
CEO

Gulrez Alam

ArabyAds
Chief Investment & Strategy Officer

Asma Shabab

Accenture
Senior Manager, Innovation Consulting

Banali Malhotra

RAKBANK
Marketing Director

Devrim Melek

OSN
Senior Vice President, Strategy

Elaine Rodrigo

Reckitt
Chief Insights & Analytics Officer

Jessica Moini

InMobi
Sales Director

Sami Moutran

TikTok
Head of B2B Marketing

Annie Arsane Mattar

TikTok
Platform Strategy Director

Oya Canbaş

Bayer
UK & Ireland Cluster General Manager

Vas Bakapoulos

MMA Global
VP of Research & Insights

Warrick Billingham

AdColony
GM Brand ,EMEA , Chairman of MMA MENA Research Committee

Shaimaa Ismail

LOréal
CMO, LOréal Egypt

Donnacha Kinsella

Starcom
Strategy, Insights & Data Lead for P&G at Starcom MENA

Mike Follett

Lumen Research
Managing Director

Agenda

10:15 - 10:25

Opening

Sarah Utermark

10:15 - 10:20

Welcoming Remarks

Greg Stuart

10:25 - 10:30

How "mature" are you when it comes to management and use of your data? MMA Global

Research findings on How CMOs view Consumer Data Readiness in Marketing

VASSILIS BAKOPOULOS

10:50 - 11:20

Using Data to Drive Marketing Excellence Reckitt

* Driving the big things within marketing.
* Deploying insights & data as the foundation for marketing.
* Using the concept of the Reckitt experience village to effectively build, and run teams, virtually for peak performance.
* How to drive marketing excellence from the centre in 2 ways: a.) Value creation around a few big business questions and b.) Community engagement.

Elaine Rodrigo

11:20 - 11:30

Leveraging Data for Brand Evolution Rakbank

Rakbank`s perspective on Data and Brand Evolution

Banali Malhotra

11:30 - 11:45

Conquering Mobile Concerns InMobi

From data privacy, addressing IDFA changes and how best to navigate those changes to maximimizing mobile engagement in a multiscreen world.

Jessica Moini

11:45 - 12:30

Break

12:30 - 12:45

Relevance is the New Reach TikTok

A dynamic conversation from TikTok leaders on the importance of relevance

Sami Moutran

Annie Arsane Mattar

12:45 - 13:05

Disrupt or Get Disrupted. Responding to changing consumer trends Bayer

Four steps to effectively respond to changing consumer trends. This session highlights ways that marketers can contimue to grow their business in a time of significant changes in consumer behaviour by:
* Deliver ever-evolving experiences.
* Personalise messages ay key trigger moments.
* Create data driven real time connections.
* Turn your purpose into action.
* Whilst Oya focuses on healthcare, these actions can apply across sectors and markets.

Oya Canbaş

13:05 - 13:15

Break

13:15 - 13:30

First Second Strategy MMA

Chris Babayode

13:30 - 14:15

Attention Panel AdColony

Attention really is considered the holy grail of advertising, which is to measure what the viewer is actually tuning into. Just measuring whether an ad is served or viewed is already a huge challenge given the fragmentation in the space & the proliferation of viewing across screens, so to expand from that & get at this more holistic view is well intentioned. But a huge challenge!

Warrick Billingham

Shaimaa Ismail

Donnacha Kinsella

Mike Follett